Challenge
Peska, a Japanese finance corporation, aimed to expand its forex business into the Asia Pacific and European markets. The target audience included both B2B clients and prosumers. To achieve this, Peska needed a regional digital marketing campaign that would reach, engage and convert potential customers. A holistic digital advertising and social campaign with GDN display ads, GDN SEM, social link ads and social content on Facebook and Instagram, all while ensuring strong brand recognition and driving account registrations.
Solution
We developed a comprehensive media strategy across digital platforms, focusing on effective media splits, meticulous target audience settings, and compelling ad creatives with strong punchlines. To amplify Peska’s youthful, user-friendly brand image, we used AI to create impactful, highly differentiated ad creatives for A/B test and optimized ad placements. The peach in visuals strengthen Peska’s brand recalls — a vibrant Italian terrace overlooking a market filled with ripe peaches. This imagery symbolizes simplicity, security, and community, positioning Peska as a digital oasis of financial ease.
Outcome
The campaign delivered exceptional results, with a high conversion rate of approximately 71% at low cost, achieving high ROI on account registrations. The Google SEM campaign garnered impressive results, with a CTR of 6%+ and a CPC of just below HK$2, performing especially well in Singapore, Canada, Germany, Italy, and the UK. Similarly, the GDN display ad garnered satisfactory results at low CPC, with standout performance in Japan, Thailand, Vietnam, and Malaysia.
