Challenge
Channel development is crucial to gadget brands to push sell-in from distributors and dealers. B2B marketing is never easy in Hong Kong, commercial business very much dependent on the salespersons’ network. Face to face connections between HP and potential channel partners have to be built.
Solution
Channel partners were engaged in different offline and virtual events according to the hierarchy. Webinars were organized to update distributors on the latest product update and sales focus. Casual mingling sessions were carried out in restaurants where snacks & drinks were served, in which dealers could learn more about partner incentive schemes and product knowledge directly from HP. HP introduced its solutions and products to end-users through luncheon and tea & coffee sessions collaborated with industry partners, with demo booths and presentations.
Outcome
Partners and corporate customers were amazed by the exceptional services and cutting-edge products of HP in the online and offline events hosted. Many new partners were recruited and CTO & IT decision makers were connected.
