Challenge
To increase brand awareness after major re-branding, DFIN would like to test market response in Asia-Pacific region and gain insights on best practices to derive a digital marketing plan on a global level.
Solution
We conducted a pilot lead generation campaign through advertising on Google, LinkedIn, WeChat and Baidu. Featuring the selling message of DFIN’s hero solutions, the ad creatives are translated to Simplified Chinese, Traditional Chinese, Japanese, Korean and English adapting for Mainland China, Taiwan, Japan, Korea, South-East Asia and Australia.
Outcome
In 3 months, DFIN website ranked top 3 in Google Search and DFIN WeChat increased 5% followers. The campaign generated 4.5 times more leads than before.
