Challenge
The brand name Comfee was new to Hong Kong and its website was not indexed in Google. The brand owns a wide range of small home appliances, yet market competition is fierce and the search keyword “air conditioner” was extremely competitive during summertimes.
Solution
Site check and SEO health analysis, followed by on-page and off-page optimization including keywords research, site links, blogs write-ups, press wiring, content modification, tags adjustments.
Outcome
Comfee website was initially not listed in Google, within 6 months upon our project had commenced, it ranked top 3 on page 1 of the Search Engine Result Page for brand terms and was successfully ranked in first 3 SERPs for generic terms despite the industry & related keywords are highly competitive. Even during peak season for the keyword “air-conditioner”, Comfee website could be ranked top across hot summer keeping up with the competition.
