Challenge
11 SKIES positioned as an attraction for young families at Lantau Island, rather than merely a shopping complex. Like its counterparts, the scenic spots around the neighborhood, 11 SKIES encourage visitors to put Lantau Island on top of the list for weekend travel. 11 SKIES planned 3 main travel routes, including “Chill住遊”, “識多啲”, and “玩到盡”, to inspire young families exploring the diverse experiences Lantau Island offers through Facebook, Instagram and YouTube.
Solution
We developed a comprehensive content strategy to build awareness and engagement, in the format of short Vlogs. We recruited KOLs to experience the suggested travel routes with their families and share their views. Additionally, we crafted creative concepts to bring 11 SKIES closer to the audience, utilizing photography and videography to create visually captivating content that resonated with young families and cross-border travelers.
Outcome
The campaign successfully established 11 SKIES as a must-visit destination on Lantau Island, driving interests and engagement across Facebook & Instagramwhile providing local travel inspirations for families’ weekend activities among target audience.
