Challenge
To celebrate its 75th anniversary, King Fook Jewellery launched a lucky draw giving away over HK$2 million worth of gold bars, in hope to increase brand awareness and shop footfall. We are assigned to come up a TVC and digital marketing campaign, on a tight schedule and budget.
Solution
We produced a TVC featuring celebrity Grace Wong in just one week, including storyboard development, shooting references search, venue sourcing, talent negotiation, coordination with videographers & photographers’ team, styling and shooting. The production involved pre-production preparations, professional photo-shooting, video editing & mixing and photos retouching.To elevate the celebration message, we incorporated a 3D effect animation of gold bars bombing which highlighted the grand prize of the lucky draw.
Outcome
The campaign successfully communicated the 75th anniversary celebration and the enticing lucky draw, driving a significant increase on shop traffic. Although the campaign faced budget and time constraints, it achieved its objectives and elevated King Fook Jewellery’s profile during its milestone year.
