Challenge
The tender process of school projects is complicated and not all the schools have IT officials to assist on IT facilities purchase, which is often handled by Science / Computer teachers that HP does not have connections with. We have to make sure the school principals and headteachers are aware of HP’s offers.
Solution
Schools nowadays are more eager to involve in publicity enhancing school reputation. Therefore, we invited the school principals for conducting interviews to talk about their achievement and future plans on STEM, as well as sharing their experience on HP products. Lecturer from the Education University of Hong Kong, Mathematics and Information Technology was also invited to share his thoughts on future education so as to create thought leadership. The interviews were videotaped and released on YouTube and Facebook, with documented by online advertorial.
Outcome
The campaign induced massive enquiries from primary and secondary schools on 3D printing solutions and HP school program bulk deals.
