Challenge
The brand’s SEO and images were outdated with undesired content relating to the brand being spread across Baidu Search.
Solution
Content marketing based on brands terms and long-tail keywords; deliverables covered write-ups, press wiring and social seeding on trusted forums, trusted platforms such as Zhihu, Baidu Zhidao, as well as social media platforms such as Xiaohungshu. And also published brand logos, brand images, product shots and videos on Baidu Search and Baidubaike. Cross-platform optimization and sustained the search results by refreshing videos, image titles, descriptions with target keywords.
Outcome
It ranked No. 1 on page 1 of Search Engine Results Pages within 4 months and knocked away undesired search results and also optimized search bar drop-down menu with positive keywords.