Challenge
The previous version of the website was outdated and needs a total revamp. The domain was hosted in China and not possible to penetrate the great firewall of China and be indexed by Google.
Solution
Apart from giving the web design a facelift, the site structure was re-designed to provide brand new user experience. We built a mirror website and a backend system which has been hosted in Hong Kong with “www.parccentral.com.hk” domain, enabling the Parc Central website to be indexed on Google. Once site visitors clicked TC and EN language options, it would redirect to the mirror website.
Outcome
The mirror website (“www.parccentral.com.hk”) ranked top 3 for searching Parc Central brand terms, at the same time China website (“www.parccentral.com.cn/zh-CN”) remained dominant at top positions in Baidu Search. And our client is able to edit the website content at the backend for once and it will automatically synchronize with the Traditional Chinese and English versions.
