Challenge
Kerry Hotel aimed to grow its Facebook & Instagram follower base in a short period of time, however not to sacrifice reach and engagement, achieving the goal with a limited budget.
Solution
Not to be me-too, we differentiated Kerry Hotel offerings by highlighting the values brought to hotel goers. The social posts and ad creatives are designed to address target groups’ interests i.e. well-being for young women, daycation and staycation for families and couples, wedding for newly-wed-to-be, commercial events for PR and marketers.
Outcome
1,000,000+ impressions are delivered and increased follower base by 20% as well as achieved 11,000+ post engagement in 3 months.
